Dos Equis created a product called Dos-A-Rita. The problem: How do you sell a drink with a girly name like "Rita" to guys? Enter Kim Coates from Sons of Anarchy. A manly man with a girly name to endorse it.
To launch the product, we created a digital campaign supported by online videos and social content. For example, like the misleading product name, we shared click-bait Facebook posts that drove to different videos.
And then there were more.