LegalZoom had a problem: the public knew of them, but people had no idea what the company actually did. Our answer was simple: bring on the feels. Because what LegalZoom really does is empower big moments in people’ lives. Starting your business, setting up your estate, or protecting your work: these are more than formalities. They’re true milestones, packed with surprisingly strong emotions. So we enlisted a cast of real entrepreneurs, creators, and families to celebrate that awesome moment when things become official.