Bomb Pop is known for their iconic, rocket-shaped, red, white, and blue frozen treats. You know, the kind you can get from an ice cream truck. To reinvigorate their brand, we helped launch a new line of treats, Bomb Pop Middles—a frozen dessert that’s one flavor on the outside, and a totally different thing inside. We created a national 360 campaign aimed at an audience that is especially sensitive to being pandered to: Gen Z. We embraced their diverse, inclusive, gender-fluid, and crazy creative culture by celebrating their multi-dimensionality—a natural tie-in for Bomb Pop Middles.
The campaign launch includes digital video, social, a SoundCloud contest, a TikTok hashtag challenge (top 5 highest performance!), Twitch activation, and more rolling out this summer. Check back for updates!